Connects the world's consumers via smart technology
Touchsides creates a new physical and digital channel for our clients, leading retailers and brand marketers, to directly influence and measure consumers and traders through in-store touchpoints at checkout and via mobile everywhere else.
All about making connections
Touchsides is a big data and insights company that enables meaningful loyalty and delivers superior results.
We utilise combinations of smart technologies and clever integration to get to the heart of our client’s interactions with their customers. Real-time till point data is obtained and processed through our big data and analytics engines to yield deep shopper insights that drive superior loyalty and engagement with shoppers.
TouchRetail is the anchor product. Within a retailer footprint and corresponding shopper universe, the system captures shopper demographics, shopping data, habits, patterns, pricing, promotional activity and detailed baskets.
Through TouchData™ we provide clients with direct access to our analytics engineers and data scientists for bespoke work. Data flowing across the entire value chain may be accessed and clients may commission any study or reports, they require.
TouchSurvey™ offers the ability to perform survey campaigns on behalf of clients, retailers or brands. These survey campaigns can be targeted to end shoppers as well as retailers and may be applied broadly across a wide spectrum or in a narrow focused manner to a specific group.
Our Touchsides team of industry experts with years of experience in key areas of technology, big data, analytics and insights, operations and FMCG marketing has the following distinct capabilities.
Touchsides owns and has developed proprietary systems and technologies. These include purpose built retail solutions, shopper mobile technologies, cloud based backend systems, as well as payment solutions and additional products and services at the point of sale.
Data Analytics & Insights
Touchsides has both the analytical expertise and systems to process large quantities of data and transform it into actionable shopper insights. Data is processed and analysed to provide a 360-degree view, to ensure that business and/or brand decision making is robustly supported.
Shopper Marketing & Loyalty
Understanding shoppers is the first step in the chain. Using that understanding to build relationships with individual shoppers is key to the ongoing process.
Touchsides has expertise and experience in high-growth markets. We have conducted a successful pilot in China, and are deploying our solution in Mumbai India. Our marketing and operational expertise is leveraged by great partners and large blue chip multinational clients.
Get in touch Our Offices
If you would like more information or you would like to make an appointment, please do not hesitate to contact us on the following:
The Oval West Wing, Wanderers Office Park
52 Corlett Drive, Illovo, 2196